Adam Federico at Studio Be Salon
At Studio Be Salon, we never stop investing in what matters most—craft, creativity, and connection. That’s why we were honored to host Adam Federico, R+Co’s visionary educator and the creative force behind @federicoadvanced, for an exclusive advanced haircutting seminar.
This live education experience focused on one of today’s most requested looks: the modern shag/bob hybrid. With precision, artistry, and deep insight, Adam demonstrated his approach to creating movement, balance, and texture on a live model—styled entirely using R+Co’s cutting-edge products. Our stylists learned how to bring this iconic, versatile haircut to life in real time.
Watch Our Behind-the-Scenes Highlights
Get a feel for the energy, education, and artistry that filled the room during our time with Adam. These video highlights capture key moments from the day:
Elevating the Guest Experience
What does this mean for you, our guest? Everything.
When you book with a Studio Be stylist, you’re choosing a professional who’s constantly growing through hands-on training with industry leaders. Our collaboration with R+Co also ensures we’re using salon-grade, clean, high-performance products that keep your hair looking fresh, healthy, and styled to perfection long after you leave the salon.
Why It Matters
At Studio Be Salon, we don’t just follow trends—we help create them.
By investing in advanced education with icons like Adam Federico, we ensure our team is not only up to date but always one step ahead. Staying on the forefront of the hair industry means pushing creative boundaries, refining modern techniques, and evolving our artistry at every level.
When you sit in a Studio Be chair, you’re in the hands of a stylist who’s empowered by world-class training, inspired by innovation, and driven to deliver exceptional, trend-forward results—every time.
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